Here is a brief overview of the PPC campaign management tools you can find in Adalysis.Īdalysis audit tools are built to present data that you can’t (or can in a very limited way) access in your Google Ads or Microsoft Ads account. You can try Adalysis for free today with the 14-day, no-obligation trial (we don’t ask for your credit card details). In addition, some tools can help before even launching a campaign, such as keyword research tools (e.g., Google Keyword Planner, Ubersuggest, Semrush, etc.) and tools for building large campaigns from scratch (such as Google Ads Editor or Adalysis Campaign Builder).Īdalysis, an award-winning PPC software, provides more than 20 tools for savvy pay-per-click campaign management, both for Google Ads and Microsoft Ads (Bing). The entire scope of PPC campaign management tools can be broken down into tools that can help you with analyzing, optimizing, automating, and monitoring your pay-per-click campaigns. Automated solutions are much better at processing huge data volumes, whereas strategy, customer behavior analysis, and creative tasks are still better performed by humans.

More and more PPC marketers from all over the world are adopting various tools for automated Google Ads campaign management to increase efficiency and save time on the most repetitive PPC tasks.Īlthough it’s tempting to think that manual PPC campaign management provides a higher level of control, in reality, it’s incredibly easy to overlook something important as the amount of data in the account grows, which can then lead to a missed opportunity for the business.

Google ppc campaign management